I am Josh.
I make you better.
Business. Pickleball. Life's a strategy game.
Build Better.
50+ brands launched. Two exits. Got an idea? Pitch me. I'll tell you if it's brilliant, terrible, or somewhere in between.
Play Better.
Pickleball is chess at 40 miles an hour. Stop reacting. Start thinking three shots ahead.
Your mom thinks your business idea is brilliant. I might disagree.
You're not hiring another marketing consultant. You're pitching an entrepreneur who has spent 20 years figuring out what people actually buy — and who will push back.
If something's interesting, we might talk. Want an hour of my undivided attention? That'll cost you.
Free pitches are reviewed at my discretion. Submitting doesn't guarantee a reply.
I've been around the block. Built a few of them, too.
20+
Years in marketing & e-commerce
50+
Brands launched
2
Successful business exits
$1M+
First-year e-commerce revenue
I don't teach business because I read about it. I teach it because I've done it — the launches, the wins, and the occasional expensive lesson.
I practice what I preach.
I'm not just telling people how to build things. I'm still building them.
Happy Mind
Co-Founder & CMO
A consumer wellness brand built for modern retail and direct-to-consumer. Brand, product, distribution, marketing — from the ground up.
NutraProducts Inc.
Executive Board Member · OTC: NTPR
A publicly traded nutraceutical manufacturer. Formulation, manufacturing, packaging and distribution. From raw to retail, under one roof.
Pickleball is Chess
Founder, Author & Coach
A strategic approach to pickleball built on one idea: there's a right play for every situation. Coaching, content and a practical playbook.
Want me to tear apart your business? In a good way.
One hour. Twenty years of experience. Your business under the microscope — what's working, what's broken, and what I'd do if it were my money on the line.
Business Strategy Deep Dive
$500
60 minutes · Live video · 1-on-1
- Positioning & differentiation
- Business models & monetization
- Marketing & customer acquisition
- E-commerce strategy
- Product launches
- Growth opportunities
- Strategic blind spots
Stop hitting the ball. Start playing the game.
Your opponent isn't beating you. Your decisions are. Better shot selection, smarter positioning, and seeing the next move before it happens.
Coaching
Private, group and strategy-first sessions.
The Playbook
The right play for every situation.
Training Videos
Short lessons, linked by QR from the book.
Competition
Tournament play and match breakdowns.
A little about me. Since you asked.
I've spent more than two decades building brands, launching companies, and making businesses better.
Somewhere along the way, I also became completely obsessed with pickleball.
Turns out the two have a lot in common. The right strategy makes all the difference.
That's what I do. I help people make better decisions.